![]() ![]() Then, CTAs directed users to participate in the campaign and place an order: An easy and seamless flow, without any interruption or additional steps. Storyly streamlined the purchase funnel in two simple steps: First, it delivered an engaging story experience where Domino’s communicated its campaign with a video story and captured the users’ attention. In the next story, users were directed to the campaign details page where they can order their preferred options. It used interactive polls to engage users and asked for their preferences about what the promo campaign offers. Solutions #1 In-App Stories Bring Incremental Revenue by Streamlining the Ordering Processĭomino’s implemented Storyly before launching one of its biggest campaigns and announced it with stories. That’s where Storyly came in as the perfect solution that checked all the boxes. The team wanted to create an experience within the app that would give Domino’s the ability to seamlessly and interactively communicate promotions and campaigns to users as an in-app marketing activity and ultimately increase conversions by creating loyalty. While growing the user base, the company also set a goal to retain their acquired users in the long term and turn them into loyalists-eliminating the looming threat of losing users to other food and delivery apps. Through numerous monthly campaigns and promotions, Domino’s invests heavily in attracting new customers to its app. With fierce competition in food delivery, Domino’s aimed to increase the adoption of the Domino’s app where users can not only make an order but also benefit from many different features that Domino’s presents to its users, such as in-store pick-up, contactless delivery, and their wallet feature. All of a sudden, providing users a fast, easy, and seamless order experience on the app became even more critical. Once the food delivery industry started seeing a significant uptick due to the pandemic, the pizza giant decided to take a closer look at its user experience on the Domino’s mobile app. When people crave pizza, they think of Domino’s. Domino’s is one of the most globally loved brands, with a huge footprint. ![]()
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